Metaphor Ingredients is a private, bespoke technical development company set up specifically to support potentially transformational start-ups to connect with industry.
Our role is to be a facilitation portal to the food industry

Metaphor seeks to fill those gaps that exist in the food industry to market opportunities within the Asia Pacific region.

Channelling our rich market and applications knowledge garnered through our extensive history of distribution, product development and ingredients blending via the Schwarz and Hela companies, Metaphor plans to fill the gaps that exist between the functional application of existing raw materials and technologies with the emerging needs of the rapidly changing food processing landscape.

Metaphor's purpose is to support the expansion of novel food ingredients and technologies that will have global impact - in consumer health; sustainable production; and simply via the delivery of better, safer and cleaner products.

Partnering with Metaphor

Established Network throughout Food Sector

Metaphor delivers to our partner companies an exceptional network of local major supermarkets, global and regional QSRs.

GTM Strategies

Metaphor can deliver a marketing and delivery strategy to provide rapid growth opportunities to partner companies.

High Level In-house Food Science R & D Capabilities

Metaphor has significant in-house experience and technology in the design and formulations of plant based meat products.

BRC Accredited Halal & Kosher Food Manufacturing Facility

Metaphor has the capacity to manufacture/blend (under licence) raw materials critical to partner company’s requirements.

Local/Regional Regulatory & Compliance Management

Metaphor can support partner companies in the adaptation of its technology to customise so as to meet the consumer preference of the APAC markets.

Local Application Technologists

Metaphor has substantial application skills to support the growth of partner companies throughout the region.

Connectivity to Academic Institutions

Metaphor has close relationships with local Universities to support the undertaking of any required local research.